Articles by Mike Stachura

Callaway Paradym AI Smoke Ti 340 Mini Driver: What you need to know

WHAT YOU NEED TO KNOW: Callaway will launch its version of the backup tee-shot club with the new Paradym AI Smoke Ti 340 Mini Driver, hopping on the trend for elite men’s golfers to find a slot in their bags for a more compact, shorter-shafted but reliably hot-faced alternative to the biggest stick. The AI Read more…

Titleist GT drivers make their debut on the PGA Tour

The appearance kicks off the usual two-year cadence for the company’s woods launches, and Titleist also indicated that GT fairway woods will be making the rounds at this week’s Memorial Tournament.

Vice Golf irons, wedges, putters: What you need to know

WHAT YOU NEED TO KNOW: Vice Golf, the direct-to-consumer ball brand that’s made a name with its edgy approach to mixing aesthetics with big-idea technology, takes a broader step into the golf-equipment arena with a new line of irons, wedges and putters. The clubs include two multiple-material, hollow-body iron designs, forged wedges and blade and Read more…

The most deceiving data point when comparing irons—Smash Factor

Smash factor is one of those club-fitting terms that insiders like to get all excited about because it sounds like a combination of Mortal Kombat tactics and sex appeal. But this is golf so in reality smash factor is as boring and as essential as, well, physics. To review, smash factor is simply the ratio Read more…

Snell Golf Prime 2.0, 3.0, 4.0 golf balls: What you need to know

WHAT YOU NEED TO KNOW: Snell Golf launches three new urethane-cover balls—Prime 2.0, Prime 3.0, Prime 4.0—to cater to three different levels of play. Rather than breaking down the universe by swing speed or driver distance, the three balls can be sorted by a player’s typical 7-iron distance. While all balls feature a new cross-linked Read more…

Vice golf balls (2024): What you need to know

WHAT YOU NEED TO KNOW: Vice Golf, the one-time small, discount direct-to-consumer ball company that has gone on to become an edgy lifestyle brand with a global presence, launches its newest collection of golf balls. The group includes three new multilayer cast urethane-cover models covering a full range of swing speeds, as well as two Read more…