WHAT YOU NEED TO KNOW: Srixon is set to launch the latest edition of Soft Feel golf balls in Australia this month. Soft Feel provides golfers comfortable feel at impact and confidence at address. Equipped with a premium FastLayer Core, Speed Dimple and a soft, thin cover for enhanced greenside spin, Soft Feel delivers impressive ball speeds while balancing distance and feel.
PRICE: $33.95 per dozen. Colour offerings include Soft White [pictured below] and Tour Yellow [pictured above] in Soft Feel, Soft White and Passion Pink in the Soft Feel Lady version.
THE DEEP DIVE: “The consistent love for the Soft Feel has been tremendous and with each generation, this being our 13th, we’ve tried to incorporate new ways of providing golfers a softer feel that’s unmatched in a low-compression option,” said Amelia DeLazzer, product manager at Srixon. “This is our softest FastLayer Core to date. It’s a core that is soft in the centre and firms up on the outside giving golfers equal parts distance and feel.”
Added core resiliency also plays a key factor in the Soft Feel. The FastLayer Core snaps back into shape more quickly after impact, delivering more ball speed, and reducing unintended long game sidespin.
Soft Feel golf balls include Srixon’s signature Speed Dimple, the 338 aerodynamic dimples improve the overall flight performance even in the toughest wind conditions. With a lower drag co-efficient, the ball can cut through the air with less resistance, maintain a penetrating launch, and hold onto ball speed without sacrificing distance.
Also available is the option of the Soft Feel Lady. Soft Feel Lady is for women golfers who still want the softness of the Soft Feel, but a slightly higher launch for more distance.
